Google provides several products designed to help businesses grow and succeed and our team at DesignStudio specializes in using these tools to help our clients reach their marketing objectives. This article is the second in a series meant to introduce you to the benefits of each of the Google products that we use to help our clients reach their goals.

Google Ads is a valuable tool for businesses looking to increase marketing results and brand awareness through online advertisements. With Ads, businesses can generate:

• Improved Visibility: It’s easier to reach potential customers on search engine results pages.
• Easier Targeting: Target audiences based on location, language, and device type.
• Increased Conversion Rates: Direct potential customers directly to your landing page to encourage purchase behavior.
• Cost-Effective Results: Cost-effective design where you only pay when someone clicks on your ad.
• Measurable Results & ROI tracking: Measure ad performance including impressions, clicks & conversions using detailed reporting and tracking.
• Increase Brand Awareness: Boost brand recognition for both existing customers and new prospects through frequent exposure across multiple networks.

Overall, Ads empowers our clients to make strategic marketing decisions based on the detailed reporting that is generated for ads created in Ads. We leverage this tool to help our clients reach their business objectives, whether that be to increase brand awareness or generate sales! Understanding your customer and the market is critical to gaining a competitive advantage and we are committed to using this, as well as other Google products, to help you grow your business.

If you are interested in learning more about how we could implement Ads to generate sales for your business, our expert team would be delighted to talk to you! Reach out today.