As we quickly approach the end of 2016, a new year is on the horizon. In the past 12 months, we’ve seen the rise of advertising personalization, app marketing, and seamless cross-device integration. Marketing trends that dominated the past year centered around new technology and big data. Furthermore, they gave way to an entirely new frontier for marketers. This brave new world paves the way for an entirely new set of marketing trends for 2017.

Digital marketing professionals understand how quickly things change in our industry. The marketing trends influencing entire online communities can become obsolete in an instant. More importantly, advertisers who see upcoming marketing trends and take advantage can reap massive rewards. We have thus identified 3 top-class opportunities on the horizon for the coming year. The following marketing trends could bring your business great success in 2017. Prepare to strike while the iron gets hot!

Unless you’ve been living under a rock, it’s obvious that the future is going mobile. In fact, the present is already mobile and dominated by video content. Have you taken a good look at your Facebook feed recently? The entire timeline, once dominated by photos and text, is replete with mobile-friendly videos and live streams. A recent update to Facebook’s mobile app even added an entire section for mobile video to its menu bar. Additionally, when friends or social media marketers “go live” on Facebook, a notification is sent to all their followers. Finally, video has increased in algorithmic importance on Facebook, Twitter, Instagram, and many other social networks.

If there are two marketing trends to emphasize in 2017, they’re mobile and video.

The world of social media is not the only one moving to mobile-first video content. The realm of search marketing has also been dominated by a focus on mobile. This trend is only going to continue in the coming year. For example, Google recently unveiled plans for rolling out a “mobile-first” index. This massive change to their ranking system is all but ready for implementation as more searches occur on mobile every month. Mobile video and live streaming are essential marketing trends to follow in 2017. By creating video content and ensuring your site is mobile-friendly in the new year, you can reap immense rewards.

One of the most exciting recent marketing trends we’ve recognized is the rise of interactive content. Greater web design versatility and advanced content marketing capabilities create entirely new ways to engage an audience. Long gone are the days where users were happy scrolling massive blocks of text and stationary images. Much like mobile video and live streaming, interactive content is a marketing trend for the new age.

Professionally designed and developed content that enables readers to choose different paths in the content, click on sections that are of interest and are applicable, and that is more entertaining than the standard text heavy content we see today.
– Aaron Agius, Digital Marketing Expert

The advent of interactive content allows you to connect with your customers in an organic, fun manner. Interactive Content is engaging, memorable, and wildly entertaining. Furthermore, there are a myriad of ways in which this marketing trend can be implemented into your digital strategy, including:

• 

  Interactive content is memorable, engaging your audience in the long term (via Ceros and Percolate)

  Interactive maps

• Online Quizzes & Tests
• Surveys and Polls
• Responsive Infographics
• Interactive White Papers
• Digital Contests, Giveaways, and Sweepstakes
• Image Galleries
• Dynamic, Interactive Video (Make them Mobile!)

Finally, there are many tools out there to help you create interactive content for your business. For example, Playbuzz, Ceros, SnapApp and Ion Interactive are all great platforms for building your interactive content library. This is one of the content marketing trends that can set the advertising world ablaze. If you can, take advantage now.

This is one of the hot marketing trends for 2017 that can save you time and money. Modern marketers now have a slew of automation tools at their disposal. Moreover, they now have the crucial data insight and marketing intelligence to make use of them. These marketing automation platforms don’t just allow you to work smarter, they allow online marketing professionals to measure their success and ROI with greater quantitative accuracy. Additionally, marketing automation intelligence doesn’t just provide basic insight into new leads or sales. By utilizing these tools marketers can gather data on web usage, content browsing, and social media activity as well.

By harnessing the power of marketing automation tools, businesses can do much more than automate actions or online processes. Advanced automation software can gather an immense amount of useful customer data. By utilizing this data properly, digital marketers can identify better-targeted users and make better strategic decisions. One of the most talked about marketing trends in the second half of 2016, automation is set to explode in the new year. Finally, by automating baseline marketing efforts, advertisers can focus more on engagement, content creation, and other actions that establish meaningful user relationships with your brand.

What are your hot marketing trends and tips for 2017? Please leave us your comments below. For more information about how to take advantage of marketing trends set to dominate the coming year, please contact our team today.

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