Absorption Systems

OBJECTIVES

Increase customer interactions and website usability
Improve processes for marketing requests and fulfillment; web forms to SFDC
Increase cross-sell/upsell opportunities at the e-commerce and document portal levels
Harmonize branding across divisions, collateral, presentations, etc.

METRICS

Increase inbound web leads by 50%
Increase web sales by >25%
Improve search rankings on certain keywords (eg bioanalytical CRO; transporters; etc.)
Increase web traffic by 30%