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Tyler Botha

Creative Director/Writer/Strategist @ DesignStudio

San Diego CA

ABOUT ME

Tyler is an awarded copywriter with over 10 years experience and a bachelor’s degree in Creative Brand Communication from Vega, Cape Town. He has worked in markets such America, Nigeria, South Africa and Saudi Arabia, for brands such as Shell, Puma, and that small mom & pop shop around the corner. Tyler lives in San Diego with his wife, their first child and a little dog, and is looking to get creative in the US market.

Tyler has studied Politics, Philosophy and Economics, lived in Paris, and one time liberated a palm tree from a frozen lake in Switzerland while dressed as a pirate. A Winter Olympic representative for South Africa, he is also a club Dj and once made it to the front page of Reddit. Proudly South African, he is strategically minded and has a laugh that reverberates through agencies.

INDUSTRY AWARDS

2017
Bronze Apex Award for Effective Creativity – Sinutab
The campaign was a huge success for the Sinutab brand, resulting in 37% growth from 2014 to 2016 in net trade sales and a noteworthy 25% lift in the first year of the campaign.

2015
Silver Website Loerie – Safety Lab & Community Chest “Giva”
Bronze Ubuntu Loerie – Safety Lab & Community Chest “Giva”
Bronze Service Design Loerie – Safety Lab & Community Chest “Giva”
3rd Digital Creative Circle Ad of the Month July – Safety Lab & Community Chest “Giva”

2014
Bronze Live Activation Loerie – Kalahari.com “Pass the Parcel”

2013
1st Place Creative Circle Ad of the Month – Kalahari.com “Letter to Santa”
Best Ads on TV Outdoor – Kalahari.com “Pass the Parcel”
Loeries Finalist Mobile Apps – “Rhino Raid”

2008
Bronze Collateral Design Loerie – 2008 Weyland’s Brochure

2007
Ad of the Year Y&R EMEA – Drugline “No going back”

2006
Cannes Lions Young Director Award – Drugline “No going back”
Vuka Award Best Editing- Drugline “No going back”, Public Service Announcement

2005
Bronze Loerie – Pedigree Dog Food “His Master’s Voice”

MY SKILLS

Advertising

  • Creative Direction
  • Campaign Conceptualization
  • Copywriting for TV, Radio, Print, Digital
  • TV, Radio & Digital Production
  • Art Direction

Branding

  • Brand Strategy
  • Brand Identity Development
  • Brand Architecture
  • Name & Product Development

Graphic Design

  • Creative Direction
  • Graphic Design

Content

  • Content Strategy
  • Content Development
  • Content Editing

MY SKILLS

Color Palette Skills

Can
Make
Anything
Work

Organisational Skills

Order
Out
Of
Chaos

Looked At Another Way

I
Got
This
Covered

Personality

Wit
Intelligence
Benevolence
Modesty

WORK HISTORY

99Cents

Senior Copywriter & Creative Group Head

March, 2015 - February, 2017

JWT Cape Town

Senior Copywriter

December, 2012 - November, 2015

Y&R South Africa

Senior Writer

January, 2012 - November, 2012

Flyntsky Interactive

Creative Associate

January, 2011 - November, 2012

Leftfield Advertising

Copywriter

December, 2008 - December, 2010

Ogilvy One Worldwide Cape Town

Copywriter

December, 2007 - November, 2008

AVAILABILITY

I am currently available for:

  • Part Time Temp Work
  • Part Time Ongoing Work
  • Small Side Projects
  • Big Projects

MY RATES

Creative Direction

  • $40 per Hour
  • $320 Day
  • $1600 Week
  • $6700 Month

Copy & Content

  • $40 per Hour
  • $320 Day
  • $1600 Week
  • $6700 Month

Strategy

  • $40 per Hour
  • $2000 Full Brand Strat
  • $500 Brand Audit
  • $500 Competitor Analysis
  • $500 SWOT

Graphic Design

  • $30 per Hour
  • $240 Logo/Brandmark
  • $480 Brand Identity (Logo, Stationary, etc)

Click, Clack, Click, Clack

MY SOCIAL

MY WEBSITE

behance.net

What I did at the 2006 Winter Olympics

First Run

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